Yes, but you will need to get a Google Tag Manager (GTM) setup first. This will allow information to flow easily from GTM to GA.
FAQ Category: Marketing
Are we able to retarget users that do not book an activity?
You are able to add a Facebook Pixel to the checkout and confirmation pages that will retarget those that do not book.
Can we track our AdWords campaign conversions?
You can add your custom javascript code to the checkout and confirmation pages to send data back over to Google AdWords.